huggies

One of the joys of working with babies is the fact that they are totally unaware of the camera, and the unpredictable cuteness is always genuine. Our goal was to get that authenticity in the reactions from the babies and their parents, thanks to the comfort that Huggies provides.

Fitting Room

Proving that Huggies Slip-On diapers are a better fit than any traditional diaper on the market, we built a complete “fitting room” in a diaper aisle. We shot with real moms and babies and gave them a chance to try out the amazing fit of Huggies Slip-On diapers in a fun, surprising and eye-opening way. While working with an expert baby wrangler, we captured that genuine surprise, curiosity and excited look when they get their first glimpse at the new “fitting room” aisle and comfort of the pull-up.

First Flush Surprise Party

You may have planned a surprise party before. But you’ve never planned something like this. Using a real parade, real acrobats, a real band and a real toilet cake allowed us to celebrate Eli’s real first flush in a really surprising way. We showed how each detail leads to the most epic potty celebration of all time…a celebration worthy of becoming a Big Kid.

First Flush Surprise Party Behind the Scenes