kellogg’s
Frosted Flakes
For this spot we wanted to continue to capture the sense of authentic interaction between kid athletes and Tony the Tiger while also introducing an updated look. Focusing on pre-game rituals, we have a number of singular moments that give us insight into who these kids are - their superstitions, their habits, and their love for the game. By incorporating Tony the Tiger as part of the story, not just a bystander, we built on the brand’s history of the iconic character being there to support and guide the kids and teams.