kellogg’s

Frosted Flakes

For this spot we wanted to continue to capture the sense of authentic interaction between kid athletes and Tony the Tiger while also introducing an updated look. Focusing on pre-game rituals, we have a number of singular moments that give us insight into who these kids are - their superstitions, their habits, and their love for the game. By incorporating Tony the Tiger as part of the story, not just a bystander, we built on the brand’s history of the iconic character being there to support and guide the kids and teams.

Frosted Mini Wheats

Like many of the Frosted Mini-Wheats commercials, this spot was created by Laika, the studio that gave us Coraline and many other animated movies. Together, we created a humorous spot that perfectly captured Mini’s personality to introduce a new flavor of cereal.