JIM BEAM

The recipe for America’s booming bourbon business is a mix of growing cocktail culture and social media. As cocktail culture took the United States by storm, bourbon has become something of a Millennial sweetheart. With sophisticated cinematography and a world filled with unexpectedness that is undeniably intriguing and cool, we created a campaign (TV and print) that made you feel that you are “open to the invitation” from spokeswoman Mila Kunis. The brief glimpses into such lives is approached with a style grounded in realism that draws you in, wishing you were there, in the bar and in their company enjoying Jim Beam.