APPLE
Apple’s iconic packaging is viewed as much more than just a protective shell, it’s an extension of the product experience and the Apple brand itself. The simplicity of the packaging and sensory experience serves to create an uncluttered and premium feel, mirroring the seamless, user-friendly experience of the Apple products themselves. Working with amazing teams that included designers, engineers, brand, hardware, human interface, and many more, we created iconic packaging for the HomePod, AirPods Pro and Apple TV.
